Real fire, perfectly considered.
Premium bio-ethanol fireplaces, delivered to your door across the UK. No chimney, no flue, no compromise.
One price, all in: UK taxes, duties and delivery included.
One price. Nothing left to arrange.
- All-inclusive priceUK taxes and duties included
- Free UK deliveryDelivered duty paid to your door
- 2-year warrantyOn every product, no exceptions
- Expert adviceDutch makers since 2013
Delivered duty paidThe smart way to buy a fireplace.
We are the maker, not a middleman. Every order is handled end to end from our Netherlands base, in English, and arrives at your UK door with nothing left for you to sort out.
- Manufacturer direct since 2013Buy straight from the Dutch maker, with maker pricing and expertise.
- Duties paid, delivered to your doorThe price you see is the price you pay. No customs bills, no surprises.
- Made in the EU, certified qualityDesigned and built to European safety and quality standards.
- 2-year warranty on everythingEvery product is covered, with spare parts for our own ranges.
- English-speaking serviceReal people, quick replies, before and after you buy.
Real fire, none of the hassle.
A living flame you can place almost anywhere, with no building work and almost no upkeep.
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Real flames and warmth
A genuine open flame that radiates real, gentle heat into the room.
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No chimney or flue
Nothing to build and nothing to vent, so it fits where a traditional fire never could.
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No soot or ash
Bio-ethanol burns cleanly, so there is no smoke, no soot and nothing to sweep.
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Very low maintenance
Simply refill the burner. No wood to store, no chimney sweep, no annual service.
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Works without mains power
Manual models need no electricity at all, so they light and burn during a power cut.
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Place it almost anywhere
Wall, floor, divider or built in. Design the room around the fire, not the chimney.
Your room, your exact dimensions.
Cannot find the perfect size? We build bespoke fireplaces to your measurements, finish and configuration. Tell us what you have in mind and we will make it.
Design your fireplaceMade by people who only make fire.
Wild Flame is a Dutch maker of premium bio-ethanol fireplaces. Since 2013 we have designed and built fires that bring a real, living flame into the home without a chimney, a flue or fuss.
We care about how a fire looks, how it lasts and how cleanly it burns. Considered materials, careful making and a flame that feels effortless.
- 2013
- Making fire since
- EU
- Designed and made in
- 2 yr
- Warranty on all
Frequently asked questions
Everything you need to know before you order, in plain English. Still unsure about size, heat or installation? Message us on WhatsApp or email and a real person will help, before and after you buy.
Do I need a chimney or a flue?
No. Bio-ethanol burns cleanly, with no smoke and no ash, so there is no chimney, flue, gas line or building work to install. That is exactly why it fits where a traditional fire never could.
Does a bio-ethanol fire actually give off heat?
Yes. A burner gives off real, radiant heat, typically around 2 to 4 kW, and considerably more on larger models, comparable to a small gas fire. The exact heat output and burn time are listed in the specifications on every product page.
Are bio-ethanol fireplaces safe?
Yes, when used as directed. Our automatic Smart Fire burners add electronic safety systems, sensors and a sealed fuel reservoir, controlled by app or remote. Manual burners are simple and safe when filled and lit correctly. As a rule, never refill a burner that is lit or still hot, and let it cool first.
What is the difference between manual and automatic (Smart Fire) burners?
Manual burners are pure and simple: fill, light and enjoy real fire, with no electronics, so they even work during a power cut. Automatic Smart Fire burners are electronically controlled, with adjustable flame heights, a sealed fuel store and app or remote control for maximum comfort and safety.
Built in flush for a calm, architectural look.How long does one fill burn, and how much fuel does it use?
It depends on the model and the flame height you choose. As a guide, consumption is roughly 0.2 to 0.5 litres per hour, and a fill lasts several hours. Each product page lists the burner capacity and burn time so you know exactly what to expect.
What fuel do they use, and where do I buy it?
They run on standard liquid bio-ethanol for fireplaces (96% or higher), which is widely available in the UK from DIY stores and online. You simply top up the burner as needed; we do not sell or ship fuel ourselves.
Can the fireplace be built into a wall or media unit?
Yes. Many models are designed to be recessed into a wall, a media wall or custom joinery for a clean, integrated finish. We also make see-through and three-sided versions that are visible from more than one side.
Do you make custom sizes?
Yes. As the maker, we build bespoke widths, depths and finishes, from a first sketch through to delivery. If a standard size does not fit your space, tell us your measurements and we will build to fit.
Delivery to the UK, are there any customs charges or duties?
No surprises. Prices are shown in GBP and include UK taxes and duties, and your fireplace is delivered to your door, duty paid. The price you see is the price you pay.
What about warranty and returns?
Every product comes with a 2-year warranty, with spare parts available for our own ranges. If something is not right, you can return it in line with our returns policy.
Can I pay in instalments?
Yes. You can spread the cost with the payment options offered at checkout, including interest-free instalments with Klarna where available.