Privacy policy

Last updated: 15 June 2026.

Wild Flame respects your privacy. This policy explains what personal data we collect when you use bioethanolfireplace.uk, why we collect it, and the rights you have. It is written to meet the UK GDPR and the Data Protection Act 2018.

Who is responsible for your data (the controller)

Wild Flame
Handelsweg 18B, 2404 CD Alphen aan den Rijn, Netherlands
Email: sales@bioethanolfireplace.uk. Phone: +31 6 15046490

What we collect

  • Contact and order details: name, delivery and billing address, email, phone number.
  • Payment information: processed securely by our payment providers. We do not store full card details ourselves.
  • Order and account information: what you bought, order history, and any account you create.
  • Messages: the content of your enquiries to us (email, contact form, chat).
  • Technical and usage data: IP address, device and browser information, and how you use the site, collected via cookies and similar technologies.

Why we use it, and our legal basis

  • To process and deliver your order and provide customer service. This is necessary to perform our contract with you.
  • To answer your enquiries, based on our legitimate interest in helping you or to perform the contract.
  • To send marketing (for example our newsletter), only with your consent, which you can withdraw at any time.
  • To improve and secure the site, based on our legitimate interest and, for non-essential cookies, your consent.
  • To meet legal and tax obligations, as required by law.

Who we share it with

We share data only as needed to run the shop, with providers who act on our instructions: Shopify (e-commerce platform and hosting); payment providers (for example Shopify Payments, Klarna, PayPal); shipping and freight carriers; Google (analytics and advertising measurement); and order-tracking and communication tools we use to keep you updated. We do not sell your personal data. We may disclose data where required by law.

International transfers

Your data is processed within the UK and the European Economic Area where possible. Where a provider processes data outside these areas, we rely on appropriate safeguards, such as adequacy decisions or standard contractual clauses.

Cookies

We use cookies and similar technologies that are essential for the site to work, such as your cart and checkout, and, with your consent, analytics and marketing cookies that help us understand and improve the site. You can manage your choices via the cookie banner or the "Cookie preferences" link, and through your browser settings.

How long we keep it

We keep your data only as long as necessary for the purposes above, for example to fulfil your order, provide aftercare and warranty, and meet legal and tax retention requirements, after which it is deleted or anonymised.

Your rights

Under UK GDPR you have the right to: access your data; have it corrected; have it erased; restrict or object to its use; data portability; and to withdraw consent at any time. To exercise any of these, email sales@bioethanolfireplace.uk. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk) if you have concerns about how we handle your data.

Security

We take appropriate technical and organisational measures to protect your data against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, but we work to protect your information and keep our measures under review.

Changes and contact

We may update this policy from time to time; the current version is always published here. For any privacy question, contact us at sales@bioethanolfireplace.uk.